This is a concept and approach focused on solving problems and needs before a person is fully aware of what they want or need. Specifically, this is about leveraging AI’s ability to suggest intuitive solutions to a user who is not necessarily seeking or searching for a solution.
For example: you might tell an LLM that you are struggling to feel motivated, and the LLM might know enough from your chat history to suggest a change in diet, lifestyle, or recommend a product or service.
Unlike traditional search optimization, pre-cog marketing involves optimizing for query-less searches. The basic strategy is to create and promote content that would support an AI’s decision to make a recommendation under specific conditions.
(Pre-Cog marketing was coined by Chris Bolton and refers to a term used by Phillip K. Dick in his Sci-Fi novel ‘The Minority Report.’ Read more on pre-cog marketing here.