Gen Engine Optimizers
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What is GEO?
Generative Engine Optimization (GEO) refers to the practice of optimizing a businesses’ online presence in order to appear in results and conversations generated by AI-tools such as Google’s AI Overviews, ChatGPT, and Perplexity.
How is GEO Different From SEO?
GEO takes into account the unique way AI systems process information, requiring content to be structured and presented in a way that is easily understood by AI algorithms.
While traditional SEO heavily relies on targeted keywords, GEO emphasizes understanding user intent and creating content that helps users solve problems–not just answer questions.
GEO prioritizes providing deeper layers of information that allows Generative Engines to offer more comprehensive responses to user queries.
GEO takes into account the unique way AI systems process information, requiring content to be structured and presented in a way that is easily understood by AI algorithms.
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