Gen Engine Optimizers
A Supportive Community on Slack!
Join us as we share and develop strategies for increased discoverability in AI Search.
Generative Engine Optimization (GEOGenerative Engine Optimization. The act of optimizing your w... More) refers to the practice of optimizing a businesses’ online presence in order to appear in results and conversations generated by AI-tools such as Google’s AI Overviews, ChatGPT, Claude, PerplexityA Gen Engine and research tool that uses live web access + L... More, and more!
While traditional SEO heavily relies on targeted keywords and web pages, GEOGenerative Engine Optimization. The act of optimizing your w... More is about providing AI assistants with the authoritative information they need to help users solve problems.
GEOGenerative Engine Optimization. The act of optimizing your w... More takes into account a brand’s entire web presence and leverages brand signals, positioning, competitive benefits, testimonials, and customer sentiment.
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Why is Generative Engine Optimization (GEOGenerative Engine Optimization. The act of optimizing your w... More) Important?
The digital marketing landscape is shifting dramatically. Gartner has predicted a 25% drop in website traffic in 2025 due to AI. With Google’s AI Answers appearing in close to 80% of all searches people aren’t going to as many websites as they used to. And with ChatGPT’s popularity soaring, now is the time to start learning and optimizing for AI.
Isn’t Generative Engine and Search Engine Optimization basically the same?
No. But some of the optimization techniques will be similar, at least in the short term.
The fundamental difference is that LLMs like ChatGPT are not search engines, they are more like personal assistants. And like any good human personal assistant, an LLM can get to know its user and make recommendations based on what it sees, hears, and learns. This means that in some cases a user will not need to “search” to get a solution. In many cases an LLM may anticipate what a user needs and make a suggestion.
This also means that optimizing for LLMs requires strategies that might look more like equipping a personal assistant with detailed information about how a business operates, how it is unique, and what customers have to say about it.
Traditional SEO has always been about targeting a user’s intent when they ask a question in Google and providing a well-optimized web page in response. GEOGenerative Engine Optimization. The act of optimizing your w... More is more about curating and distributing an in-depth “brand library” that can be utilized by LLMs.
Do I need to be an expert in SEO or AI to join?
No. This community is for anyone who wants to learn, share, and connect.
What kind of things do people share in Gen Engine Optimizers?
Members can ask questions, share case studies and articles, compare strategies, talk about tools they are using and more!
What makes Gen Engine Optimizers different from other SEO communities?
Gen Engine Optimizers may be a community about AI, but it’s true value is about making connections with real humans. We believe community is a competitive advantage and we aim to support the professional growth and learnings of our members.
Can I promote my tools, services, or content?
We do want to hear about your tools and services. Especially if they are relevant to the group. We even have a directory where businesses can feature their GEOGenerative Engine Optimization. The act of optimizing your w... More services and products. But nobody likes spam, especially in online communities, so please be mindful of how you promote to the group.